Companies will be look because it is simply unbeatable

Audi has now its two German rivals in France and in Europe and has projects full drawers. It is the manufacturer makes dream drivers such as economists. Even the crisis has not broken its business dynamics and its offensive into new products. Audi A8 - limousine of all superlatives - out this spring, the city car of luxury A1 is expected this summer and the novel A7 (a large cut 4-door) will be unveiled to the world of the automobile in Paris in September. Best, a model such as 4 x 4 Q5 launched eighteen months ago, demand still six months of patience to take delivery. It is the ransom of success.

The strength of the Audi models is in the style of the brand. A mixture of luxury, discretion and refinement, the lines they seduce and forge their character via the famous Single Frame Grill. Its quality of manufacture hoisted in reference is another asset, but Audi is also a top of technology. Thus, the full transmission Quattro, automatic double clutch S Tronic and TDI engines have built the reputation of the mark. Result, Audi has become synonymous with a certain social success and all business executives love or dream to be at the wheel of his car.

More elegant, less Fireworks

And this is not finished, the hybrid will be arriving in the 2011 variety with the Q5 and Audi A8. On this last point, BMW and Mercedes have outstripped the brand with the four rings. BMW has already two hybrids in its range (4 x 4 X 6 and 7 series limousine) and Mercedes has one (the S-class limousine). If BMW already has two hybrids, this is not a coincidence.

The constructor of Munich is the champion of the low consumption and developed the first, a series of measures to reduce CO2 from cars under the label EfficientDynamics. Last illustration dated, the new BMW top displays an incredible performance: its diesel is its power to 163 ch for just 109 g CO2/km. Companies will be look, because it is simply unbeatable. A tire in comparison, a Citroën C5 of same power produces 35 of CO2 and more. This work of substance use, BMW double for a revival of his style. After Chris Bangle (from the name of the designer of the mark until 2009) that was somewhat plagued the design of the cars, the brand is more elegant and less than fireworks. The new series 5 is an illustration and it also confirms the creativity of engineers House with its chassis to four wheels which magnifies a key brand value: good sportsmanship.

To the insolent success of Audi, Mercedes deploys nice resistance. Despite the failure of recent GLK - the 4 x 4 compact and luxury - brand found some satisfaction.

Wind of renewal in Mercedes

For example, the Premium class C sedan dresses today a style while beauty who closed the chapter "peanuts" (in reference to the shape of the headlights of the former class C). More recently, it is the new class E - the ultimate luxury sedan - who says his personality in the House style: angular body and eyes piercing. It adds a security content imposing with, for example, a device which prevents the drowsiness. Even stylistic recipe and same technological content requiring class E Coupe - true beauty - derivative, which confirms the renewal wind in Mercedes.