Store Ovi but pioneer a hard to seduce

Revolution at Nokia. For the first time, the big boss is not Finnish, but Canadian. It's Stephen Elop, in many high-tech companies, who will head the first manufacturer of mobile phones in the world, in place and place of Olli-Pekka Kallasvuo. This last happened in the spring of 2006, is thanked. Jorma Ollila, Chairman of the Board of Directors of the Scandinavian group and author of its success in the mobile: "it is time to accelerate the renewal of the company, to bring a new direction with skills and different forces for driving this business to success." In the release, the man, who will leave him, the group in 2012, praised Stephen Elop experience in the software industry. Indeed, this ex-patron of the Microsoft business division will need. As if Friday, Nokia action has appreciated 6 after the announcement of this appointment, "this change in pattern cannot hide the fact that Nokia is the huge challenge of stabilizing its competitive position, and it will take time", was a London financial analyst.

The House is on fire

The title also finished the session up 0.7... Of course, the Finnish continues to sell many phones-111 million in the second quarter, which gives it a market share of 33-, but the Group missed the turn of "smartphones". However, in value, this market is now greater than that of conventional phones, more and more confined to emerging markets. In two years, the sinews of war from hardware to the software, changing the Finns did not lead. Nokia, which prevailed through 2008 without sharing on the mobile industry, saw tumbled down a newcomer, Apple, which, with its iPhone, upset the market. Then Google followed with its operating system free, Android, on which manufacturers such as Samsung, Motorola, HTC, or even Sony Ericsson rushed. So Android could be playing with Symbian, the Nokia solution, as early as 2014, according to Gartner. And today, the Scandinavian is in difficulty. Its market capitalization reached barely 25 billion euros, against 240 billion $ for Apple. Since the third quarter of 2009, the mark Apple earns more money in the mobile as Nokia, while it sells for 5 to 6 million iPhone per month, almost 10 times less phones than the European company. On average, a "smartphone" Nokia sold 143 euros between March and June 2010, so that an iPhone reports 450 euros to Apple and BlackBerry is 250 euros.

Since the launch of its N95 in 2006, the Finns did not impose a "smartphone" able to compete with its competitors. "The range of Nokia is not in the coup", estimated in a French operator. And the goal of Olli - Pekka Kallasvuo - transform Nokia into a "services provider" n ' is not met. Store, Ovi, but pioneer, a hard to seduce. The available applications are less numerous than those on the iPhone or Android. Result: in two years, the operational profits of the mobile division has been divided by three. In short, the Nokia House burns. The group cannot afford to shrivel on low cost. phones sooner or later, Chinese, or Indian manufacturers, will pass it on this segment. Must therefore break into "smartphones". It is an existential issue.

His new No. 8 will be presented in London tomorrow, equipped with the latest version of the operating system from Nokia, Symbian 3. At the same time, the group works on phones incorporating MeeGo, a software platform developed with Intel. Can Nokia continue to invest EUR 3 billion a year in research and development and disperse on both operating systems How to seduce the developers Last should resort, Nokia opt for an external operating system, such as Android or Windows Mobile All issues which will have to meet Stephen Elop.