In music the Beethoven illustrates the concept of winning style

Diagnostics of the financial and economic crisis present are numerous and diverse, but an idea is often: standardization and "moutonnières" strategies have a share of responsibility in the collapse of markets. This is because a large number of banks, in a large number of countries, raced toward risky loans that the system was cracked. In the new world ahead, having its own style will become a strategic objective for businesses, a good way to find its place in open and uncertain ecosystems.

Have a stated style reinforces the position of a business, because as said Voltaire, "the style makes singular things common".A company style is more able to seduce the contemporary consumer emotions and "authenticity."The style is a kind of genetic heritage that spreads the creator at work. The composer Arnold Schönberg considers that "the style, which is specific to a work quality, arises from distinctive natural factors of the artist".In the same way, men and women that make up a company send their style to products they design, all becoming the style of the company.

Win a style is difficult, the store also! The Bank made insult to his true style, that of caution related to asset management. Business strategists will retain this crisis a "you imiteras point" as a command to the exercises of "benchmarking" Then they will apply its corollary that all creators: "and constantly you inventeras."A style is only by remaining true to himself while remaining open to external influences. Have the winning style, it is actually find his own, and the keep.

In music, the Beethoven illustrates the concept of "winning style". While his early works are reminiscent of his contemporary Mozart, his last pieces, difficult and exhaustive, are closer to the 20th century. However, his music retains a unique style of power, extreme contrasts and repeats.

In another is also remarkable in the case of Apple because the company has never changed style despite the serious crises that it has traversed through the leadership unparalleled of Steve Jobs, the "Messiah of Apple" as has called it journalist David Barroux ("Les Echos"). The company was able to keep a unique style marked by a desired aesthetic and the importance of the tactile and sensory report products.

We see that the designers comply with principles that may inspire the business of today and help him out of the crisis stronger that it is entered. In here are four:

1 Be always listening to the public and the markets, but never is conditioning its innovation policy and strategic choices if they are not in agreement with the core identity of the company.

2 Persevere long and in a same direction. That of a real vision for the company, a positive and unifying vision.

3 Look beautiful. Without concessions and long term. This is for the undertaking to reconcile ideal aesthetic and constraints of the market in a systemic approach that encompasses all sectors and all the functions of the company.

4 Accept the fact that the uncertainty is not a negative variable, it is irreducible over a certain threshold, and that it is in fact the pledge and the engine of any creative and sustainable business.