High Tech Toy Packaging: The Next Big Thing?

July 5, 2012 12:00 AM
High Tech Toy Packaging: The Next Big Thing?

" BOSTON (CBS) – From band-aids that project videos of your favorite characters to Legos that let you see how all the bricks look put together, marketers are putting technology to the test on product packaging.

“You can see the action figure moving around before you buy it. We’re also seeing it on food products that can pop out and show you recipes or ideas that link to other websites, ” says Scott Stein of cnet .

It’s called augmented reality. That’s when an object appears to come to life using a special app and your smart phone’s screen. Just hold the phone over a certain point on the label and you’ll see all kinds of things about the product.

“So, it will look 3-D and it will look like it’s on that piece of paper or on that product but it’s only being held on your phone,” says Stein "

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