Shoppers Turn To Smartphones, Tablets On Cyber Monday

December 3, 2013 3:42 AM
Shoppers Turn To Smartphones, Tablets On Cyber Monday
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" BOSTON (CBS) – At women’s clothing company J.Jill’s Quincy headquarters, the Cyber Monday numbers looked good early on. “So far, we’re roughly seeing a traffic increase of around 13 percent,” said Senior Vice President of Direct, Charles White.

On a normal day, online sales at J.Jill, equal 30 percent. On Cyber Monday, it’s 75 percent. And the planning for this popular shopping event began months before. “Literally 10 to 11 months in advance,” White said. The company upgraded its website to handle increased traffic, with more of it than ever, coming from smartphones and tablet computers. “We’ve seen roughly a 70 percent increase in mobile traffic to our site and that translates to a little over 20 percent of our e-commerce sales coming through mobile,” he added.

The increased influence of mobile devices is similar nationwide. Jay Henderson is with IBM Smarter Commerce, tracking shopping trends "

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