The Business Of Skiing: Three Elements To Succeed

November 14, 2014 12:00 PM
The Business Of Skiing: Three Elements To Succeed
" BOSTON (CBS) – With snow on the way, New England ski areas are ready for the crowds. But most resorts have been searching for good ideas to draw customers to their hills year-round.

While there’s no snow on Vermont’s Bromley Mountain yet, there is a virtual arcade of rides and attractions to choose from.

Read: Anthony Silva’s Series: Keeping the Hills Alive

“It’s 23 rides and attractions in total,” Michael Van-Eyck of Bromley told WBZ NewsRadio 1030.

Van-Eyck says Bromley was among the first to expand its four season operation.

“Bromley is sort of the pioneer of summer attractions in Vermont,” he said "

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