" BOSTON (CBS) - Charlie has been getting the cold shoulder from Madison Avenue lately.
The MBTA’s advertising revenue has not bounced back to pre-recession levels, despite high hopes that splashy new ad vehicles like “wrapped” Red Line trains would bring in thousands in extra revenue, helping the MBTA to chip away at a projected $161 million deficit for the fiscal year beginning in July.
Advertising revenue for the MBTA’s 2012 fiscal year is projected to be around $12 million, down from more than $15 million for fiscal year 2009, according to the MBTA.
Ad revenue “has not come back to full strength,” Barbara Moulton, assistant general manager for customer communications and marketing at the MBTA, told the Boston Business Journal.
Back in 2010, soon after Richard Davey (currently the state’s transportation secretary) joined the MBTA as general manager, the MBTA rolled out its first ever “wrapped” MBTA cars. Metro PCS paid around $120,000 to brand several Red Line trains for two months.
At the time, Davey expressed hope that while ad revenue had dipped since the recession, by being innovative and creative, the MBTA would get back on track.
But the MBTA hasn’t sold another wrapped train since 2010 "
Click here to read the whole article
Boston Realty Advisors (BRA) has been retained for the sale of The Hub Portfolio in Boston's Allston and West Roxbury Neighborhoods. "The Hub Portfolio" consists of 91 units and 80 parking spaces in four separate buildings. Located primarily in Allston ...Read more
In February, Alexander D. Alvarez pleaded guilty before a federal judge to violating the Lacey Act and the Migratory Bird Treaty Act (MBTA) for illegally selling and possessing the feathers of anhingas and other migratory birds protected under the MBTA ...Read more
Port said that about 20 percent of residences constructed on the site will be priced as "affordable housing." In the 1990s, the MBTA approved the taking by eminent domain of various parcels of land in Newbury and Newburyport for the purpose of ...Read more