Dunkin’ Donuts Unveils Mobile Pay App

August 16, 2012 12:00 AM
Dunkin’ Donuts Unveils Mobile Pay App
" BOSTON (AP) — Dunkin’ Donuts die-hards can now cut down on their time in line each morning with the chain’s first mobile pay application.

Customers can forgo cash or plastic with the app and just flash a smartphone, as well as send virtual gift cards via text, email or Facebook.

WBZ NewsRadio 1030′s Mike Macklin reports

Download: dunkin-app-macklin-wrap-one.mp3

The app should speed up lines because users won’t have to wait for change or for credit cards to be processed, said John Costello, chief global marketing and innovation officer for the New England institution, based in Canton, Mass.

That shorter wait time is valuable to consumers, said Erik Thoresen, a food industry analyst at Chicago-based Technomic.

“A transaction that you do every day, even a few times a day, if it saves even a few seconds, it has a meaningful impact on consumers’ lives,” he said.

Dunkin’ app users can store and purchase Dunkin’ Donuts Cards on their iPhones, iPads or Androids and add money to the virtual cards, like customers do with plastic ones "

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