Retailers Go High Tech With Rewards Programs

July 27, 2012 12:00 AM
Retailers Go High Tech With Rewards Programs

" BOSTON (CBS) – Rewards programs can offer good deals at your favorite retailers. The downside is keeping all the various cards in your wallet, or on your key chain.

Many programs are now making changes to take advantage of new technology.

Joanna Alva always uses rewards programs when she shops, but she has found a way to leave the cards at home. She uses “Shop Kick”, a new app. She says, “I don’t have to do anything to really get the points and get rewarded for shopping.”

Mark Johnson of the Loyalty Marketers Association said it is common for retailers to get rid of the plastic altogether. “They’re using mobile,” he says. “They’re using your cell phone.”

The number of retailers offering special deals if you check into their store on Facebook or Foursquare is skyrocketing. So is the number of businesses emailing coupons to loyal shoppers.

There are even games that reward you for playing "

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