The way to reach a maximum Google of course

The Internet, instrument of conquest of the voter. Used without great conviction by a few pioneers in 2002 (Alain Madelin, Dominique Strauss-Kahn), the canvas will this time play a major role in the next presidential election, like what happened during the last American campaign. Eight months of the deadline, French officials are investing as never cyberspace to conquer new voters. "We have realized that Internet was going to be one of the main tools of the next presidential campaign, and decided to invest heavily in this area: 50 of our budget communication serves the development of our Internet strategy", explains Franck Louvrier, Nicolas Sarkozy communication advisor.

The France has more than 26 million Internet users, as many potential voters. The way to reach a maximum Google, of course. The purchase of keywords on the most visited search engines is a battle between the right and left. Type "PS" or "Lionel Jospin" and you'll find a commercial link directing you to the official website of the UMP. Just then a click and a blue card to become a member of the party.

First podcasts

"Google marketing campaign has undoubtedly had a significant impact on membership of the UMP, which recently exceeded the 250,000", indicates Loïc Le Meur, keen observer of the Internet world. Blog of this graduate of HEC, one of the most visited France, just hosted the first political podcast in the country, filmed interview downloadable in format MP3 with a certain Nicolas Sarkozy in December. Like many politicians, who now scroll to "podcast" by this famous as, Nicolas Sarkozy well take advantage of the 30,000 Internet users who visit Loïc Le Meur's personal page each month. The President of the UMP also inspired some more aggressive methods used by American candidates in recent elections: a mail supporting his presidential campaign was sent to several tens of thousands of users, causing the anger of many users who had not sought this advertising. "This is intrusive, but not more than when it distributes leaflets in the market", defending to the UMP.

Other potential candidates have also understood that the 2007 campaign began on the canvas. All let go into the creation of blogs, personal pages on which they can express themselves and receive feedback from visitors. Internet is becoming the first media of the world in terms of hearing, and elected officials are more reluctant to disclose on their blogs before going through the traditional media. It is so on his homepage that Dominique Strauss-Kahn announced his position on same-sex marriage, whereas Ségolène Royal has offered its visitors to feed the program book, "Desires for the future", that it is preparing for the fall. Alain Juppé was when he decided to do more to speak otherwise than through his blog, his year in the Canada.

The book, always prestigious

Essential for any candidate, the Internet was however not penalized the development of the traditional means of communication. Let's start with the book, which remains the most prestigious of the instruments of communication. It is sufficient for proof see the energy with which Nicolas Sarkozy assured the promotion of his "evidence" mid-July. He multiplied the dedications throughout the summer sessions and Publisher reprints, to approximately 300,000 best in mid-August.