Seven years later it took ask for school children

Double jackpot for Philip pleasure. Ten years after he sold his first company, gave late March Wonderphone, the start-up specialized in content (games and video) to mobile phone he had created in 2003. "In September, I had hired Goetz Partners to explore strategic options, and 38 companies expressed a Wonderphone intérêtpour." Finally, the purchaser is the Japanese Index, which had already bought in France Haiku and 123 Multimedia. Prices will range between EUR 60 and 87.5 million for performance. Not bad for a start-up company with 70 employees, having achieved in 2005 a turnover of EUR 10.4 million, with a gross margin of 68.

Wonderphone was 75 owned by Lauren Business (a Fund of "business angels", registered in the Virgin Islands) and 25 by Philip pleasure, which is the fourth life. The first was in political communication. In the early 1980's, this young man to the Anglo-French origins begins with Michel Bongrand, one of the inventors of the modern political communication: in 1965, he succeeded to Jean Lecanuet a sort of "French Kennedy". On the menu: writing speeches and campaigns for the Liberal right (Giscard, bar, Madelin, Longuet...).

The head of Sygma

On this occasion, Philip will follow in the United States the Democratic primary, and in particular the campaign of Gary Hart. Impressed by the techniques, he thinks to import them in France. He therefore created his own agency named in all modesty agency pleasure with a certain Thierry Ardisson, who "brought the creative side". The case, making a little less than 2 million euros of turnover, is finally sold to the Agency Business of Thierry Ardisson.

Because Philip pleasure and Thierry Ardisson are tapped by the virus of television: "we we were hand in writing the scenarios of sitcoms and soap operas." In 1988, Philip pleasure creates a production company and settled in an abandoned bakery. "I have first made in the register intello, with broadcasts for Arte, a whole night on the death of Sartre, and a series of interviews with personalities on the theme of democracy, on the 2nd string at midnight. The austere form of this series (black and white, uncut interviews) the make call by "Télérama": "the man who invented television silence."

Change of dimension when he buys the Maxwell Group the Sygma News Agency, first in association with Bruno Rohmer and fund Oros, then only. Sygma provides reports to "Special Envoy" or produced "What did you do for your twenty years", presented by Christine Ockrent. But, again, a trip across the Atlantic give ideas to Philip pleasure. He discovered the reality show and it is important in France, against the advice of the chains, ravisent the success: "our first reality show,"Heroes ", night beat the first night Patrick Sébastien on TF1.".

In fine, in 1995, the Group employs 1,500 people, is present in 35 countries, carries out 80 million euros from sales of business, a product of fiction, games, etc. "I lived day and night at the Office, where I had a bed, then I met my future wife." I had then less want to go, and go do something else in my life. "In France, the activities are bought by Pathé and Euromédia. Philip pleasure then decides to make children and a round the world by boat. Seven years later, "it took ask for school children". Hence the creation of Wonderphone.