Behind The Mic With Joe Mathieu: Pandora Launches Targeted Political Ads

February 20, 2014 12:00 PM
Behind The Mic With Joe Mathieu: Pandora Launches Targeted Political Ads

" BOSTON (CBS) – The dream of any advertiser is to speak only to the people it wants to sell stuff to. That’s why media companies are always looking for ways to tailor content to specific groups of people.

The music streaming service Pandora is the latest, launching advertising that will allow political campaigns to target specific groups of people based on where they live, how old they are and, yes, their favorite music.

The company says it can tell how you will vote with up to 80-percent accuracy.

I cannot tell you if that is true. But I can tell you much of this is based on assumptions and stereotypes.

You’ve probably heard them before. Country music fans are Republicans. Hip-hop and jazz listeners are Democrats "

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