2014 is no different.
Activists pushing seven ballot questions spent much of last year ensuring their proposals passed constitutional muster and collecting the tens of thousands of voter signatures needed to claim a spot on November’s ballot.
Now comes the hard part — persuading voters to support their ideas. That effort can cost millions, depending on the question.
In 2012, the question that attracted the most spending would have allowed patients to self-administer life-ending drugs prescribed by physicians.
Of the total of $5.8 million spent on the question, $4 million was spent by the Committee Against Physician Assisted Suicide, much of it on an advertising campaign urging voters to reject the proposal. The question, which had the support of nearly two-thirds of Massachusetts voters in one poll, was narrowly defeated.
Other questions have drawn little advertising.
More than $1.1 million was spent in 2012 in support of a ballot question that would require Massachusetts to establish marijuana dispensaries for medical use "
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