Keller @ Large: Best Speeches Are The Personal Ones

August 30, 2012 12:00 AM
Keller @ Large: Best Speeches Are The Personal Ones
" TAMPA (CBS) - So far this week here in Tampa at the Republican Convention, I’ve heard a lot of speeches. Over the course of my adult life, I don’t want to even think about the volume of political speechifying I’ve heard.

Listen to Jon’s commentary:

Download: keller-at-large-thurs-8-30.mp3

And if I were under severe duress, I could probably recall only a thimbleful of it.

Some of the rhetoric seems to last in memory for more than a week or so after the convention, usually for unfortunate reasons, like George H.W. Bush’s soon-to-be-broken promise of no new taxes in 1988.

I don’t know if the speeches Tuesday night by Ann Romney and Chris Christie will prove to be memorable, but I did notice one thing about them – they worked best when the speaker was talking about personal things – family ties, important relationships, personal tragedies and triumphs – rather than spewing the same old political rhetoric.

In her testimony to her husband’s good qualities, Mrs. Romney wisely stuck to the personal; with all due respect, I don’t think there would have been much interest in her analysis of his economic recovery plan.

Gov "

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