Keller @ Large: Do You Like To Have Choices?

February 4, 2014 1:00 PM
Keller @ Large: Do You Like To Have Choices?
BOSTON (CBS) – Do you like to have choices?

" Believe it or not, plenty of people do not.

A survey by Consumer Reports found that “option overload” is a growing problem.

Listen to Jon’s commentary: play pause Keller at Large Feb 4 2014 Jon Keller

Over the past three decades, product options in the average supermarket have quintupled. You can find 11 flavors of Cheerios, 25 types of Head & Shoulders shampoo, and at least 53 varieties of Campbell’s condensed soup.

A psychology professor who studies this claims all these choices can freeze shoppers in their tracks, and cause dissatisfaction with the choices they do make “because they think an unchosen item might have been better.”

All of which leads us to New Hampshire, where the legislature is considering a bill to add a “none of the above” option to the ballot. The only state that has it is Nevada, where “none of the above” has been known to draw tens of thousands of votes "

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