As the successor to Theo Epstein, Cherington has endured plenty of misery both on and off the field. Now he’s faced with the daunting task of rebuilding the franchise while trying to keep both the fan base and ownership happy (with a big part of that keeping ticket sales solid).
Make no mistake about it — whatever you hear from Yawkey Way, the Red Sox are rebuilding. That’s the bottom line. They are trying to go with youth — Will Middlebrooks, Jose Iglesias, Ryan Lavarnway, Xander Bogaerts, Bryce Brentz, Jackie Bradley, Matt Barnes, Allen Webster, Rubby De La Rosa, etc. — in hopes that some of these kids will be a long-term part of the next successful Red Sox postseason run like we saw from 2003-2008.
The 2013 Red Sox have been built with the kids in mind, plus a few veterans sprinkled in.
One thing Cherington wanted to do this winter was change the culture of the clubhouse "
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